JOLLOFvsTHE WORLD
20 rice nations. 1 champion. One unforgettable afternoon of flavor, culture and friendly war over the world's most-debated pot of rice.
Entry deadline: June 29, 2026 — Limited spots
Who will take home the Golden Pot?
Twenty nations bring their finest rice dishes to one Pennsylvania field for a single afternoon. Taste them all, vote with your spoon, and cheer your home flag in a friendly war of flavors — judged by celebrity tastemakers and the loudest crowd this side of the stadium.
Celebrity Judges
Tastemakers crown the winners.
Live DJ & Entertainment
All-day soundtrack and vibes.
Cultural Performances
Dance, drums and global flavor.
Vendors, Drinks & Desserts
Eat, sip, repeat.
Kids Zone & Family Fun
Built for all ages.
Global Soccer Fan Vibes
Stadium energy, festival heart.
Disclaimer: Posted cash prizes will be honored if there are 40 paid registered vendors.
See the full lineup
Pick your role.
Attend free, vend with us, or throw your pot in the ring.
Come enjoy the fun.
Reserve your spot so we know how much rice to make.
Set up a booth.
Food, drinks, desserts, retail — bring your business to the crowd.
Cook for the crown.
Submit your rice dish for judging. Cash prizes up to $250.
645 Penn St. 5th Floor
Reading, PA 19601